A group of Edmontonians met on a trip to Dubai in 2015, where they confirmed what they already knew: that they didn't have to travel half way around the world to find one of the best places to live on earth. It exists in the city of Edmonton, and its beautiful River Valley.

The following brand design was designed as a flexible system to represent the different development projects of the River Valley Co. Each development needs to have its own identity while being part of the larger brand system.